Brisbane, AU · Est. 2024 Partner With Us
Wolf Digital rebuilds Search, Shopping, PMax, product feeds and tracking around contribution margin — not the numbers Google awards itself.
Trusted by established ecommerce brands doing $1M–$50M
ROAS is a vanity metric when it ignores margin, AOV, fulfilment cost and repeat rate. Here's the diagnosis we run on every new account — and the three leaks quietly draining profit from established ecommerce brands right now.
Agencies optimise for revenue and call it a win — while your contribution margin quietly erodes. They report blended ROAS, ignore COGS, fulfilment, returns and discount drag, and have no idea what a new customer is actually worth to you.
↳ REPLACED WITH · CONTRIBUTION-MARGIN TRACKING
The agency throws budget at PMax and broad match, revenue goes up, CAC goes up faster, and the CFO quietly starts questioning paid media. By the time someone notices, twelve months of margin are gone.
↳ REPLACED WITH · PROFIT-CAPPED SCALING
Your established brand getting outranked by resellers and knock-offs on its own product terms. Compounding on a broken architecture means compounding losses — brand search bleeds, PLA cannibalises organic, and you fund your competitors' growth.
↳ REPLACED WITH · BRAND-DEFENCE ARCHITECTURE
Six interlocking systems that compound contribution margin — not just revenue. Every engagement runs the full stack, because in ecommerce, profit leaks at every handoff.
High-intent capture on brand, category and competitor terms. Match-type discipline, audience layering and tCPA bidding engineered for repeat-purchase LTV — not one-shot lead economics.
Feed engineering, asset group structure, and signal shaping so PMax finds your highest-margin SKUs — not the ones easiest to sell. We steer weekly, not quarterly.
Upper-funnel that funds future LTV. Creative briefs, sequenced placements, and incrementality-aware targeting so new-customer CAC stays below blended payback targets.
Titles, attributes, custom labels, GTINs and supplemental feeds tuned to query intent and margin tier. Most accounts leave 20–40% of contribution on the table here.
Server-side GA4, enhanced conversions, offline import and blended dashboards tied to contribution margin. No channel takes credit it didn't earn — and no profitable spend gets cut by accident.
Quarterly forecasts tied to contribution margin, not blended ROAS. Media mix modelling and roadmap planning so Google Ads stops being a line item and starts being a profit engine.
The same operating rhythm every account runs, from first audit to compounding contribution. It's boring by design — predictability is what compounds.
Free forensic audit of account structure, feed health, tracking integrity and contribution margin. You get the report whether you hire us or not — most agencies won't show you this part.
We model the next four quarters — spend, contribution, CAC payback and net profit per channel. Every decision after has a P&L line it's accountable to, not a vanity number.
A senior strategist — not a junior — runs the account. Restructure, feed rebuild, tracking fix, creative brief. Most takeovers ship a new architecture inside week one.
Weekly media calls, monthly forecast-vs-actuals on contribution, quarterly strategy resets. No status deck theatre — just tight feedback loops and compounding profit.
Google Ads
Shopify Partner"When I founded Wolf Digital Agency, it was out of frustration with the ecommerce agency model.
Too many accounts run by juniors with no skin in the game. Too many reports built on blended ROAS while contribution margin quietly bleeds. Too little connection to what actually matters — your P&L.
So we built something different. We don't operate as an agency. We operate as an extension of your finance and growth teams — embedded, accountable, profit-first.
We care about contribution margin, CAC payback, LTV:CAC, and net profit — not clicks, sessions, or impressions. If we don't believe we can materially improve your contribution trajectory, we won't take your money."
Curtis Stewart
Wolf Digital Agency
Established ecommerce brands doing $1M–$50M in revenue, spending at least $10K/month on Google Ads, with a real P&L and a finance team that asks hard questions. We say no to roughly 60% of inbound — including DTC sub-$1M, lead-gen, and any account where the brief is "make revenue go up" without a margin conversation.
Onboarding takes seven business days: audit, contribution-margin forecast, tracking integrity check, account restructure, and the first creative brief. New architecture ships inside week one.
Month-to-month retainer based on scope and complexity. Every engagement includes the full stack — Search, Shopping/PMax, YouTube, feed, tracking, strategy — because in ecommerce, profit leaks at the handoffs between modules. Minimum engagement is 90 days so we have time to move the number we care about: contribution.
No responsible agency does. What we do guarantee: senior operators on every account, a contribution-margin forecast you can hold us to, and a 30-day exit if we're not tracking to it. We get paid for profit lift, not for looking busy.
Roughly 30% of our portfolio is US, UK and EU. Google Ads doesn't care where the office is — we care where your best customers are and what the contribution per market looks like.
Apply for a free Profit Audit. We'll model your current contribution margin, isolate the three biggest leaks, and forecast what a profit-led restructure would return in the next 90 days.