Wolf Digital Agency — Lead Generation & Revenue Tracking

Google Ads and lead automation

More qualified enquiries. Every lead tracked to revenue.

We combine Google Search, conversion landing pages, qualification, automated follow-up and offline revenue tracking — so you know which campaigns create customers, not just form submissions.

Trusted by lead-driven businesses across Australia, the US and the UK

ApexCharger The Thorn Club Print to Post MRM Margaret River Made ScanAvenger Beyond Yurt VIBE SOFAS
The Problem

Most lead-gen buys you form fills.
We buy you customers.

CPL looks great in a dashboard. Sales keeps saying the leads are junk. Revenue attribution is a spreadsheet held together with hope. Here's the diagnosis we run on every new account — and the three leaks quietly draining the sales pipeline from Google Ads today.

Clarity from the Black Box
01 / UNQUALIFIED VOLUME

Agencies optimise for form submissions and call it a win — while sales wastes hours chasing tyre-kickers who'll never buy. Bidding is pointed at top-of-funnel click volume, not the keywords and audiences that actually raise a hand with intent and budget.

↳ REPLACED WITH · INTENT-QUALIFIED ENQUIRIES

Senior Team Advantage
02 / ZERO REVENUE TRACKING

CPL goes down, sales reports a great month, but you can't tie a single dollar of closed revenue back to a campaign, keyword or landing page. Optimisation is guesswork. You keep paying for leads you can't prove are converting.

↳ REPLACED WITH · OFFLINE REVENUE ATTRIBUTION

Active Media Buying
03 / SLOW, MANUAL FOLLOW-UP

Enquiries sit in an inbox, get a one-line reply 18 hours later, and book a call next week — by which time the prospect has signed with a competitor who responded in four minutes. Speed-to-lead is the single biggest lever in close rate, and almost nobody is operating it.

↳ REPLACED WITH · AUTOMATED SPEED-TO-LEAD

The Wolf Revenue Capture System

Five stages. One closed loop from click to customer.

Every engagement runs the full system — because leads leak at every handoff. From the keyword someone Googles to the revenue that closes in your CRM, we own the chain end-to-end and report against the number that matters: closed-won revenue.

STAGE 01 Capture

Google Search & Intent Capture

High-intent campaigns on brand, category and competitor terms — engineered around the keywords that actually convert, not the ones with the most search volume. Match-type discipline, audience layering and tCPA bidding built for sales-qualified outcomes.

STAGE 02 Convert

Conversion Landing Pages

Dedicated post-click pages built around one offer, one form, one decision. Copy, social proof and qualification fields tuned to your sales motion — so traffic doesn't just convert, it converts into enquiries your team can actually close.

STAGE 03 Qualify

Lead Qualification & Routing

Lead-scoring, segmentation and CRM routing at the moment of submission. Hot leads hit a calendar link in seconds; cold leads go into nurture; junk gets filtered before it burns sales time. Sales only sees leads worth calling.

STAGE 04 Nurture

Automated Follow-Up

Speed-to-lead sequences across email and SMS, plus long-tail nurture for enquiries not yet ready to buy. Every touchpoint is tracked, every reply is logged back to the source campaign — so no enquiry goes cold silently.

STAGE 05 Track

Revenue Attribution & CRM Sync

Closed-won revenue imported from your CRM back into the campaign, keyword and landing page that sourced it. You finally see cost-per-acquisition, revenue per channel and forecast pipeline in one dashboard — not four.

STAGE 06 Compound

90-Day Forecast & Optimisation

Monthly forecast-vs-actuals on closed revenue, weekly media calls, quarterly strategy resets. The system compounds — every enquiry makes the next one cheaper and better qualified.

90-Day Onboarding

From first call to tracked revenue in 90 days.

The same operating rhythm every lead-gen account runs, from audit to first closed-won import. It's predictable by design — predictability is what compounds pipeline.

DAYS 0–14 · DIAGNOSE

Diagnose

Free forensic audit of your account, landing pages, forms, CRM pipeline and speed-to-lead. We map the current cost-per-enquiry, cost-per-qualified-lead, and the close-rate gap between marketing and sales. You get the report whether you hire us or not.

DAYS 14–30 · ARCHITECT

Architect

Rebuild campaign structure, deploy conversion landing pages, wire lead-scoring and CRM routing, and turn on speed-to-lead sequences. Most accounts ship a full new architecture in the first two weeks.

DAYS 30–60 · LAUNCH

Launch

Campaigns go live with daily optimisation, weekly creative refresh, and live dashboards. Enquiries start flowing through the new system, qualified, routed and followed-up automatically.

DAYS 60–90 · TRACK & COMPOUND

Track & Compound

Closed-won revenue flows back into the dashboard tied to the campaign, keyword and landing page that sourced it. You get a 90-day forecast you can hold us to — and a system that gets cheaper and sharper every month.

The Lead-Gen Stack We Build On
Google Ads Google Ads
Microsoft Advertising
Google Analytics 4
HubSpot · Salesforce · Pipedrive
Unbounce · Webflow · Custom LP
Founder Note
"

We don't accept clients we can't generate qualified revenue for.

"When we built the Wolf Revenue Capture System, it wasn't to add another service line. It was to fix the same problem we kept seeing across lead-gen accounts: form fills going up, sales getting noisier, and no one able to connect the campaign to the closed deal.

Most agencies are paid on CPL. They optimise for the form, not the customer. They report on leads, not pipeline. They hand off an enquiry and walk away. The result: a sales team drowning in junk, a marketing team that can't prove ROI, and a CEO cutting budget at the first sign of pressure.

So we built a system that owns the full chain — from the keyword someone Googles to the closed-won revenue in your CRM. We don't sell leads. We sell the operating system that turns paid traffic into a pipeline you can actually forecast.

If we don't believe we can materially grow your qualified pipeline in 90 days, we won't take your money. We're paid to build a revenue engine — not to look busy."

Curtis Stewart

Founder · Wolf Digital Agency

By Industry 06 VERTICALS

Pick the playbook built for your trade.

The Wolf Revenue Capture System is the same in every account — but the keywords, landing pages, qualification and follow-up look completely different by vertical. Click yours to see 90 days.

Clarity

The questions every lead-gen buyer asks us.

Who is the Revenue Capture System built for?

Service businesses, B2B companies and high-ticket ecommerce operators who close deals in a sales motion — not pure DTC. Typically $3M–$100M in revenue, spending $5K+/month on Google Ads, with a real pipeline, a sales team, and a CRM that can actually receive closed-won data. We say no to roughly 60% of inbound — including sub-$1M brands, anyone optimising only on CPL, and accounts with no sales follow-up at all.

How is this different from a normal Google Ads agency?

Three things. First, we don't stop at the form — we own qualification, follow-up and revenue attribution. Second, we get paid against a closed-revenue forecast, not CPL. Third, we report on the number the CEO cares about (closed-won revenue by campaign), not the number the agency team can game (leads, clicks, impressions).

What does onboarding look like?

14 days. Days 0–7: free forensic audit, pipeline mapping, speed-to-lead audit and 90-day forecast. Days 7–14: rebuild campaign structure, deploy landing pages, wire CRM and turn on automation. New architecture ships inside week two. First closed-revenue dashboard lands by day 30.

Do you guarantee results?

No responsible agency guarantees revenue. What we do guarantee: senior operators on every account, a 90-day closed-revenue forecast you can hold us to, and a 30-day exit if we're not tracking to it. We get paid for pipeline lift, not for looking busy.

Do you work outside Australia?

Roughly 40% of our portfolio is US, UK and EU. Lead-gen is geography-agnostic — we care about your cost-per-qualified-lead, your speed-to-lead, and your closed revenue per channel, not where the office is.

Get my 90-day lead forecast.

Apply below and we'll model your current cost-per-enquiry, qualified-lead volume and closed-revenue potential — then show you what the Wolf Revenue Capture System would return in 90 days, industry-specific. No pitch deck. Numbers first.